Logo, Branding, Web, Print
Method is a one day conference focusing on code, content, and design. I started with the look and feel of the logo and branding. Then created a cohesive collection of digital and print elements that carry the newly established visual style throughout. This brand was created from scratch to facilitate marketing within digital, on-premise, and traditional print media. It needed to appear modern but not so trendy that it would be out of place within a year or so. A classic color palette was chosen and a logo icon based on modern serif typography paired with a strong sans-serif wordmark. This laid the groundwork for all of the client selected tactics.
This element is the most important aspect of the project. The website serves as the place for initial discovery for potential attendees. It facilitates ticket sales, shows the event schedule, speaker bios, and venue details. The target audience is programmers and web developers so the likelihood that they open the source code to critique the layout and execution is very high. Incorporating modern and interesting visual layouts was an important aspect of the project.
The client wanted a minimal and modern logo that would serve them for years to come. The concept came to life as a visual representation of a process. The change in scale and color eludes to the iteration in product design that is necessary to reach excellence. A method or procedure, can be broken down into steps. The checkmark in the middle of the M gives a subtle head nod to completing a step within a systematic approach.
Outstanding branding creates a cohesive look and feel no matter the tactic. Branding is critical because it captures attention, it makes a great first impression, it builds value, and it supports the organization is all aspects of marketing. At a glance, the viewer should be able to recognize and associate the communication with a company or organization. Effective branding strengthens this connection. Here are a few elements that create the look and feel for Method Conference.